Bachelor in International Marketing

Marketing involves connecting businesses with people - understanding customer needs, creating value, and building relationships across different markets and cultures. This programme provides you with both strategic knowledge and practical tools to navigate today’s fast-changing global marketplace. You will learn how to design and implement marketing strategies across borders, adapt to diverse cultural contexts, and develop the skills needed to succeed in international marketing roles. In your first year, you will build a broad base in business and economics, covering organisation, finance, accounting, economics, sustainability, and entrepreneurship. This foundation helps you understand marketing not as a stand-alone activity, but as a central driver of business strategy and international growth. From the second year, you will specialise in marketing through courses covering topics such as consumer behaviour, branding, digital marketing, market research, communication strategy, social media and SEO, and trademark law. You will also gain hands-on experience with analytical tools and data-driven methods to better understand customers and make informed marketing decisions.