Marketing with Business Analytics BSc (Single Honours)

Our BSc Marketing with Business Analytics prepares you to thrive in exactly that environment. Blending digital marketing, brand strategy and consumer psychology with analytics and business intelligence, this course develops graduates who can think creatively, interpret data confidently and make commercially informed decisions. Through live projects, industry-focused learning and practical application, you’ll explore how marketing shapes organisations, influences audiences and drives growth in a rapidly changing digital world. Alongside creative and strategic skills, you’ll learn how to analyse customer behaviour, measure campaign performance and transform complex data into actionable insight.