Master's Programme in Data Analytics and Business Economics

Have you noticed how Netflix and YouTube send you suggestions based on your previous views? How Spotify makes suggestions based on what you have listened to in the past? How Amazon shows similar products that you might be interested in based on previous purchases? These are companies that are known for their use of “big data” and analytics to predict and steer customer behaviour. Today, most organisations are heavily reliant on big data and need to harness the information their data provides and to use it to improve their operations. Organisations are searching for analytically talented individuals with statistical and programming skills that also understand the business-economic context, as well as the relevant legal and ethical boundaries. This multidisciplinary programme is designed to solve business problems by integrating statistics, economics, business, informatics and law. Close collaboration with our dedicated private sector advisors ensures that the programme provides relevant competences and meets the demands of the labour market.