Marketing and Management BSc Honours

Become a leading light in the business world by combining marketing expertise with all-round commercial acumen. This comprehensive degree enables you to apply the technical skills of a specialist marketing practitioner, such as the use of AI, or harness the power of marketing as part of a broader business management or entrepreneurial/intrapreneurial role. There will be a continuous practical emphasis as you apply the academic theory throughout your studies. This will involve regular live case studies, hands-on skills training, live consultancy projects, valuable work placement and study abroad opportunities, the chance to launch your own business. You build on a core of marketing and management modules in Stage 1, 2 and 3. You then strike your own balance between the two disciplines in Stage 2 and 3, based on your career path. In Stages 2 to 3 you can identify, evaluate and exploit opportunities related to work placement and study abroad.