MSc Digital Marketing

On the MSc Digital Marketing course, you’ll develop in depth expertise in digital marketing strategy, campaign management, and data driven decision making. Through consultancy briefs and partnerships with industry, you’ll collaborate with real businesses to solve current digital marketing challenges, gaining practical experience in how campaigns are planned, delivered and evaluated. You’ll build applied skills across areas including content strategy, paid media, customer relationship management (CRM), user experience (UX) and emerging digital technologies, while working with professional platforms such as Google Ads, Meta Ads Manager, HubSpot and search engine optimisation (SEO) tools embedded throughout your coursework. You’ll also explore how areas such as AI-powered marketing automation, machine learning, and customer personalisation are shaping digital marketing, and how these approaches are used to enhance audience engagement and brand storytelling. You’ll work on live client briefs and consultancy-style assignments, applying your skills to real-world digital marketing challenges that reflect current industry practice, alongside input from guest speakers and industry professionals. By the end of the course, you’ll have the practical experience, technical skills and industry awareness to compete in a fast-evolving global digital marketing job market.