BA In Business and Marketing

Study the fundamental principles of business and marketing, learn how to conduct market audits, identify your target market and carry out competitor analysis. You'll explore the marketing communications mix and come up with strategies for communications campaigns and product launches. Discover how advances in technology transform the way businesses operate and work on digital strategies for reaching audiences. You'll develop the analytical and research skills employers look for, as well as crucial soft skills such as collaboration and how to present effectively. We'll give you lots of opportunities to develop your professional networks throughout the degree, thanks to our regular programme of expert guest speakers.