Master's Programme in Business and Management - Marketing

The Master's Programme in Business and Management, specialising in Marketing, is designed to provide you with the analytical and critical thinking skills you will need to meet challenges in different markets and to understand marketing from a service perspective. You will learn to present your results and conclusions convincingly, build a foundation in classical theory as well as current research in the field, and have extensive opportunities to put that theory into practice.The specialisation is run by the Department of Business Studies, home to researchers who lead their fields in the areas of corporate entrepreneurship, industrial marketing, institutional analysis, international business and more. You will also benefit from Sweden's stellar reputation for social responsibility - values that inform all of our Master's programmes.