MSc In Marketing

Ranked #48 globally for Marketing in the QS Business Masters Rankings 2026 and delivered by a triple-crown accredited business school, Birmingham's MSc Marketing will give you the strategic thinking, digital expertise, and analytical confidence that employers around the world are looking for. You will study core topics in marketing strategy, consumer behaviour, and research methods, then choose a specialist pathway in Digital Marketing, International Marketing, Responsible Marketing. You can shape the programme to fit your career direction through optional modules like Strategic Branding, Reputation Management, and Innovation Management and New Product Development. Practical experience is built into the programme. On the Digital Marketing Live Project module, you will analyse real trends, develop content, and produce a complete digital marketing strategy as a live piece of assessed work, all supported by a local digital marketing agency. Teaching is informed by current practice, not just theory. You will hear regularly from alumni and industry guest lecturers, and collaborate with students from our MSc Strategic Marketing and Consulting through shared social and networking events, building the professional relationships that matter beyond the classroom.