BSc Marketing

This degree equips students with the skills and knowledge to compete in today's digital era. The course includes input from marketing practitioners and world-leading researchers. This means you will learn about the most recent advances in marketing, covering topics with high industry demand. The course explores academic theory applied to industry, preparing you for a career in marketing across any industry sector. Topics include fundamental marketing theories, digital marketing, consumer behaviour, and brand management. You will also study other important aspects of management and business. This will help you to develop an understanding of how marketing fits into the larger organisational structure. For the first 2 years of this course, teaching is delivered on the Clifton Campus where you will gain a thorough understanding of your subject. For the final year of the course, teaching will be delivered at the Temple Quarter Enterprise Campus, opening 2026, where enhanced links with businesses will provide students with real-world knowledge, networks and skills to succeed once you graduate.