Master's Programme in Marketing

This master’s programme aims to produce formative knowledge and experiences by which students learn to think innovatively, to develop their self-knowledge and their drive, and to implement these capacities for qualified management positions, both in Sweden and internationally, as well as for continued doctoral studies in the field of marketing. Drawing on Stockholm Business School's long-standing expertise in marketing, strategic communication and consumer studies, this programme integrates advanced theoretical perspectives and methods in social sciences to address contemporary phenomena in consumer and business marketing.