BA In Digital Marketing

Use real-life client briefs to explore the latest tools for social and online media creation, data analytics and digital marketing management. You'll make creative content using audio, video, infographics, memes, copy and websites, but also understand where it fits in the customer journey. You'll use tools and techniques for search engine optimisation and learn how to prove your marketing ideas are working through data analytics. We’ll help you to become both an independent professional and a team player. You'll pitch and present as part of a team, and start your own social media channels, growing your own audience and influence online to put theory into practice.