BA (Hons) Digital Marketing and Advertising

This dynamic degree is perfect for aspiring digital marketers and creatives who want to shape the future of marketing. Blending creativity with technical expertise, the course equips students to craft compelling brand stories, manage digital campaigns, and analyse data to drive impact. Whether you're looking to work in a fast-paced agency, in-house marketing team, or as a freelancer, this course sets you up for success in roles such as digital marketing executive, content strategist, social media manager, or campaign planner. You’ll gain practical experience using tools like Adobe, Google Ads & Analytics, and Meta Ads Manager, while learning to design and execute integrated marketing communications across platforms. Through live client briefs, marketing hackathons and creative workshops, you’ll build a portfolio that showcases your abilities in search engine optimisation (SEO), Pay Per Click, UX design, content marketing, and campaign strategy. You’ll also explore emerging technologies, such as AI and data-driven marketing, in various modules. Designed around real-world expectations, the course embeds professional development and career readiness from the start. You'll develop key skills in communication, storytelling, leadership, and digital literacy; giving you the edge in a competitive job market. Whether you dream of working with top brands or launching your own agency, this course provides the expertise, experience and confidence to thrive in the digital marketing and advertising world.