BA (Hons) Marketing Management

This course is designed for future marketing leaders who want to combine strategic insight with creative thinking and data-driven decision-making. Whether you’re interested in brand management, market research, customer experience or digital innovation, this degree prepares you to thrive in today’s competitive marketing landscape. The BA (Hons) Marketing Management degree at the University of Hertfordshire is shaped by industry demand and informed by employer input, ensuring you graduate with the practical skills and strategic mindset that businesses need. You’ll explore core areas such as marketing strategy, consumer behaviour, campaign planning, data analysis, and digital communications, all grounded in real-world case studies and live client projects. You’ll develop advanced communication, analytical and leadership skills that are highly sought after by employers. From your first year, you’ll build a portfolio of work that demonstrates your ability to manage marketing challenges across a range of industries and channels. Modules, co-curricular badges, and placement or study abroad opportunities allow you to tailor your learning and expand your horizons. Graduates go on to successful careers as marketing managers, brand executives, insight analysts, campaign planners, and digital specialists, working for companies like Disney, TUI, and Unilever, or thriving in SMEs and start-ups. If you want a marketing degree that equips you with strategic depth, practical skills, and a strong industry edge, this course is for you.