BA (Hons) Business Administration

The BA (Hons) Business Administration is a future-focused degree designed for students who want a broad foundation in business with the flexibility to specialise as their interests evolve. Ideal for globally minded learners, this course offers a unique first year where you'll explore a wide range of core subjects, from finance and marketing to digital innovation and strategic management, before choosing one of seven distinct pathways to follow from your second year of study. You can graduate with a final award in areas such as business and marketing, business and finance, business and FinTech, business analytics and artificial intelligence, business management, events and tourism management, or remain on the business administration route for a more generalist approach. Developed in collaboration with industry experts, this degree reflects real employer needs. You’ll build practical skills in leadership, teamwork, digital tools, and business analysis, preparing you for careers in consultancy, management, entrepreneurship, or specialist roles within your chosen pathway. You’ll learn through live projects, case studies, and industry-informed teaching, with opportunities to portfolio, evidencing the experience and capabilities employers value most. Whether you want to lead teams, solve business challenges, or launch your own venture, this flexible degree equips you with the knowledge, confidence, and global perspective to succeed.