BA (Hons) Business and Marketing

The BA (Hons) Business and Marketing is designed for creative thinkers and strategic minds who want to understand what drives customer behaviour, builds strong brands, and shapes successful campaigns in a digital world. Starting with a broad foundation in business, you’ll specialise in marketing from your second year, gaining the tools, insights, and confidence to thrive in fast-paced, brand-driven environments. You’ll explore a wide range of marketing and business topics including consumer psychology, brand impact, digital storytelling, campaign strategy, and entrepreneurial marketing. Alongside this, you’ll build vital business skills in leadership, data analysis, budgeting, and project management, preparing you to lead marketing activity with real impact. This degree is shaped by current industry practice and informed by marketing professionals, ensuring that what you learn reflects real-world expectations. Modules like Advanced Marketing Strategy and Practice, Responsible Marketing, and Brand Impact connect theory with practice through live briefs, campaign planning, and applied assessments. Graduates go on to careers in digital marketing, content creation, brand strategy, social media management, and agency work. You’ll also develop transferable skills, creative thinking, critical analysis, collaboration, and communication, that are valued across sectors. With the option to take a placement or study abroad, and a personalised graduate success portfolio to showcase your experience, you’ll graduate with a blend of business acumen and marketing creativity that sets you apart.